Intentional Design, Introspective Approach
Working closely with you to uncover the unique essence and visual storytelling of your brand
Brand design
Logo design, digital marketing, packaging, print material, aligning visual identity with vision.
Website Design
Bringing together your brand identity + offerings into a beautiful online presence.
VISUAL CURATION
Visual narrative, art direction, product photography and social media strategy.
Branding Packages
Align your visual narrative with your brand vision to attract your ideal client.
Creating a brand is more than just a logo. It is about clearly defining your business goals, values and intention and then being able to visually communicate that with your audience. Investing in creating a brand identity for your business allows you to elevate your brand, embody your essence and to stand out in your industry.
Timeline:
8 weeks
The Process
Phase i – Collaborative Visual Exploration
Timeframe: 2 weeks
During this discovery phase, we’ll be learning a lot about your brand story, your work, what matters to you and how this relates to your business. In this stage, we understand who your ideal client is and discover what communicates to them. This insight is the key to creating a precise visual brand, capable of accurately storytelling your visual narrative and business mission. Our discussions and your responses to an intensive creative brief will inspire visual inspiration mood boards that focuses on a specific design direction and serves as the foundation for your new brand personality.
Receive:
3 creative mood board concept boards to choose from
+ 1 hour zoom call to discuss mood board and concepts
Phase ii – concept Development & Design
Timeframe: 5 Weeks
In the next stage of the design process, we explore creatively expressing your brand in the form of logo and visual aesthetic. Once we have developed your visual identity, we explore how this translates visually and consistently in the form of graphics, colour palette, typography and art direction. Then we apply this to your digital or print applications as required.
Receive:
3 initial logo and brand concept directions
2 rounds of iterations of chosen direction
+ 1 hour zoom call every week with concept presentation
Phase iii – Finalisation & Delivery
Timeframe: 1 week
Based on your chosen direction, we put together a brand guideline. This includes logo, variations, colours, typography, graphic elements and all other created applications. The guideline advises do’s and don’t when visually expressing your brand. Once this has been signed off by you, all final files and assets will be delivered via email.
Receive:
Brand Guideline PDF
All final assets including ; Logo files (png/pdf ),
graphic elements (png/eps) and fonts.
Any digital/print asset applications requested
Website Design
Express your visual narrative through your online presence.
Once you have established a cohesive visual identity, we translate that into a well thought out online experience. Through strong visual aesthetic and strategic design, your website allows you to connect and resonate with your target audience.
Timeline:
10-12 weeks
Platforms:
Currently we work with Squarespace and Shopify as
the most user-friendly platforms for emerging entrepreneurs.
Website Pricing:
Available on request.
The Process
Phase i –
Collaborative Visual Exploration
During this discovery phase, we’ll be learning a lot about your brand story, your work, what matters to you and how this relates your business. In this stage we understand who your ideal client is and discover what communicates to them.
We will then create a mood board and work together with you to select the right colours, typography and imagery to reflect your brand values.
Receive:
Visual Mood board
Website Style Guide
1 hour zoom call to discuss mood board and site map
Phase ii –
DeSIGN, BUILD & DEVELOPMENT
During this process, we install and customise the website template. Each of the pages are then designed based on your supplied finalisation content.
We will also provide a keyword search report to check which keywords to target for SEO (search engine optimisation) and use in content such as blog articles.
Receive:
3 rounds of changes from the finalisation page designs
1 hour zoom call every week with concept presentation
SEO strategy and optimisation
Phase iii –
REVIEW & Finalisation
Once the website has been finalised and approved, we will provide a 1 hour Showit/Squarespace/Shopify tutorial on how to use your site. Then we connect your site to your purchased domain address.
Receive:
Live finalised website
1 hour zoom call tutorial
What you need to provide:
- Squarespace or Shopify account
- A list of your pages for the website
- Content to include for each page