BRANDING | PRINT DESIGN | packaging DESIGN

SSLK Scent 三什两克

Self-exploration triggered by the scent of nature.

In the creation of Chinese artworks, it is coon to leave white space, so that the whole picture and structure of the work are coordinated, so to leave room for the imagination of the viewer. The brand follows this path, leaving only the core essential parts in the visual narrative and concept.

Based on Zen Buddhism and nature, 三什两克 pays attention to the balance between the “outside” and “inside”. The “outside” is nature and “inside” is sensory emotion. The different fragrances of nature make people’s sensory emotions change, and the changes of sensory emotion make people look at nature with a different mood, thus inspiring their own unique contemplations.

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Brand & Packaging design: RNR Creative

Photography & Art Direction: @tanrao

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