Your Brand Vision, Mission and Values

Looking to start your business, started to write content for your website or taking a step back and wanting to refresh your offering or way in which it is communicated?

The first step to doing this is actually knowing what your brand vision, mission and values are.

Vision Statement

The main philosophy that guides where the business is going in the future reflecting your business strategy.

Think about big picture, what do you envision for yourself and your business in the future? How can this relate to the way your business will run today?

Mission statement

A declaration of your brand’s purpose, primary goal and what kind of product or service you are offering.

Think about why your business exists and your unique selling proposition that makes you stand out amongst your competitors.

BRAND Values

A set of core values that reflects the way in which your business runs, the attitude of your employees and expresses your key goals and objectives.

Think about what is important for you personally and think about how this is connected to your business offerings.

@niela.lis