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Before understanding what the look and feel of your logo and brand will be, it’s important be clear about what is the story behind the products you sell. To identify what is important to you and your customers. To gain clarity around your key messaging and where to focus your point of difference.

For entrepreneurs selling products that aim to promote or create positive change in the world. Through a series of questions and exercises, this workbook has been designed to assist you in revealing the authentic intention behind your business and define the foundation for you to launch your products. These exercises and questions have been created to ask you the right questions. To reveal the answers you are looking for within you.

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(This is a digital product and all sales are final.)